So you now have your online business, you’ve got your computer inside your home office, your Internet connection and all the online tools that are necessary to launch your online marketing campaign. You’ve heard all the talk about the viral effect the Internet has on online marketing. You’re well set, and have trashed any ideas of ever employing offline marketing. After all, traditional marketing is a thing of the past, right? In order to succeed, we need to go with the times, right?
Well, sorry to burst your bubble, but if that’s what you believe (as many others), then you’re setting yourself up for a big downfall. A major one, if I may add.
The truth of the matter is, offline marketing is as essential today as it was before the Internet was even conceived. While it’s true that the Internet has revolutionized the way marketing is being done today – partly due to the steady increase of online users over the last several years – its reach hasn’t penetrated all types of demographics yet.
I’ll even go so far to say that offline marketing has increased the impact of traditional marketing. As a heavy online user, how many times have you been annoyed by pop up ads that seem to spring out of nowhere every time you’re online? Another reason is desensitization. We got so used to seeing online ads everywhere that we’ve become accustomed to ignoring them.
Offline advertisements have that genuine impact that online advertisements cannot match. When you see a striking billboard explaining how a brand of cologne can make you irresistible to the ladies, you can’t help but pay attention. A brochure that tells you in a few words how this brand of shampoo can make your hair smooth as silk, we at least consider the thought of giving it a try. And we feel that the companies that produced these offline advertisements are easily held accountable for any complaints that we might have in their products.
Don’t get me wrong. Online marketing is definitely here to stay; you’d do well to use it to your advantage. The point here is to realize how offline marketing, especially when integrated with online marketing, can catapult your online business to greater heights.
So keep doing your SEO; maintain your business website; write your business proposals; spread the word about your products using your Facebook Page. Do all that, but don’t forget to contact the newspaper companies for a chance to have them display your ads, or use the radio stations to “air” your advertisements.
Administer marketing tasks just like how the businessmen of yore did it, on top of the online marketing tricks you’ve learned on the Internet.
Remember, your goal is to reach as many people as possible. The Internet cannot do it alone, and if there’s one thing that can fill all the gaps, that would be offline marketing.