If there’s one major mistake most online marketers and business owners commit when they channel their marketing efforts online, it’s that they often go all out with their campaigns. Before they know it, the advertising dollars have already dwindled and significant results are yet to be realized.
To avoid this, it is best to keep a strategy in mind and to tread lightly when you’re about to make the top three mistakes most businesses commit when marketing their products and services. Here they are in no particular order.
Non Customer-Oriented Advertising
Sure, your main focus is to drive revenue, to expand your market reach, and to create more business. Although these are what force you to advertise both online and off, you don’t have to send the same message across to your target market.
When promoting your business, you have to promote it in a way that will make your customers feel that they are far more important than all your profits combined. Your promotions should focus on your customers and some level of empathy towards them must be shown in your ad campaigns. Remember, although it is eventually you who would reap the benefits, you have to start with letting your potential customers understand that your products and services are to the best of their interests.
The long and short of it is that you send the message across that your products and services would be a great help to them. Create the overall impression that you are after catering to their needs – no strings attached.
Be careful not to overdo it, though. Consumers are aware that revenue is very important to your company. So long as they understand that your services or products have their interest in mind, you’ll be safe.
Quantity Over Quality
It’s costly, it’s non-essential, it’s not effective. Prioritizing quantity over quality in marketing campaigns is all these.
Most business owners, perhaps brought about by their excitement in sending the word out about their business, often focus on the volume and not the quality of the advertisements they roll out. Most find consolation in the excuse that they have dollars to spare on advertising.
Given that they do have the budget to finance a great deal of advertising and marketing materials, having plenty of ads lacking in quality could still prove detrimental to their business. It could sacrifice branding and image building, which are quite arguably among the most important factors in building a business’ reputation.
On top of the damage that this practice often creates, the money that could have been used to more effective marketing often drain without any good results. There are many important things where extra marketing and advertising money could be used for. Things like advanced training for employees, business research, and even expenses that might be required in the future.
In a nutshell, some cerebral work put into advertising could go a very very long way. And avoiding costly marketing mistakes could do a great deal of good things for your online business.