Before businesses converted to online marketing, the bread and butter marketing and advertising techniques are mostly focused on traditional marketing or what is not called as offline marketing. These 8 offline marketing ideas have been around for years and have been proven time and again to bring in revenue to any business whenever they are well-placed and well-timed.
Ad placing on any local or national newspapers – if your pockets could afford that – can give your website traffic or sales a really good boost. How? Apparently, people still read newspapers and trust the things they read on print media. And with this same level of trust, people view newspaper ads as something that they can be confident about. Online businesses that have placed ads on newspapers have benefited from the great advertising rates of this medium.
Flyers and Posters
There’s a good reason why small and large companies alike still use flyers as part of their marketing campaigns. They work and they work really well. Place flyers somewhere with good traffic and watch as traffic get diverted to your website.
The offline version of opt-in email listing and email marketing, offline direct mail is a marketing method that directly contacts individual and inform them of your website’s presence. When done consistently and with good email pieces, this strategy can help with brand awareness. This may even result to instant sales.
While this could turn out to be quite expensive, infomercials are actually very effective means to enhance brand awareness and to increase market reach. Since most infomercials run consistently over a long period of time, these often allow for some curiosity on the part of viewers. If you don’t have enough budget for infomercials, try group advertising. This will spread the cost between you and your partners.
These are possibly the least expensive of all marketing strategies. Give your business cards to anyone you meet and leave them anywhere you go. The results may not be instantaneous, but in time, your cards could bring in revenue for your online business.
Give Free Information
If you are an expert in a field relevant to your business, you could try to be a free learning resource. You could do this by holding a free offline class. Radio and TV shows are also good mediums as these could reach a wider spectrum of audience. If you can, try to get an interview over the radio or on a TV show.
Freebies and Giveaways
Giving away promotional items is still alive and well. Next to business cards, this strategy is probably the second least expensive. The cost of this offline marketing strategy could run up to a few hundred dollars or more though if you’re giving away expensive free items.
Network with Other Local Business Owners
The chamber of commerce as well as other local business associations are powerful tools to expand your network. Connections mean better opportunities. Try to get as many connection as you can by attending local business owners meetings and conferences.