Why did you want to start your own business? Did you dread going to the office or cringe at the idea of sitting in yet another meeting? Were you just tired of not getting paid enough for working the daily grind in order to support the family?
Whatever the case, I commend you for taking the brave jump into entrepreneurship! You realized that life doesn’t have to be so monotonous and mundane and you are dispelling the myth that people are destined to always hate their jobs. There are numerous people who think their ideas aren’t good enough or who feel like they can’t venture out on their own, even though they dream of setting their own schedules and having no one to report to except themselves. The business world can definitely use more role models to showcase how you alone are responsible for your own happiness.
As exciting as it may be to watch your business plans and ideas become a reality, making the transition from employee to entrepreneur can also be tricky. No longer are you dependent on the boss keeping you on schedule; now that’s your responsibility. You alone are responsible for bringing in the customers and marketing your business to the community. All of a sudden you have tripled your obligations and responsibilities. It is of the utmost importance that you develop a clear idea of what you’ve set out to do, why, and how you intend to accomplish it.
Your Business Mission Statement
The process of creating a mission statement for your business is similar to the Personal Mission Statement we created earlier, with a few subtle differences.
Your Business Mission Statement should state what your business does and how people will benefit, as well as letting them see the passion that drives it (why you do it). The benefits of creating a mission statement for your business, separate from your personal one, are that it will help you stay on target during the business planning process, you’ll always know what to say when people ask what you do, it lets your customers know what they can expect when doing business with you, and you can provide it to your future team members so that they know what your business is all about.
Answer the following questions based on your ideal, “perfect” version of your business – not what it looks like now. When we ask about your products or your employees, answer based on the products and employees you will have when your business is at its pinnacle. We’re creating the mission of your business – something you are compelled to accomplish – not a current assessment of your business.
What your business does
What products and/or services do you provide? Who do you provide them to? How do you want people to perceive your business? How do you and your employees create the desired perception, and further your mission on a daily basis? How do you differ from the competition? How do you use technology, systems, processes, capital, and other resources to reach your goals?
How people will benefit
What is your greatest hope for your customers? What do you do that enriches their lives and contributes to their success, now and into the future? What do customers get from you that they can’t get anywhere else? What kind of relationships do you maintain with customers, partners, suppliers, employees?
The passion that drives it
Why are you in business? What is the ultimate impact you want your business to have on the world? How do your products and services justify your business’ existence? What makes your business, as well as your product or service, so extraordinary? What principals, philosophies, or values guided your answers to all of the previous questions?
Starting A Business 1-2-3
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