Now put it all together – what your business does, the benefit to the customer, and the passion that drives you to do it – to create your own business mission statement. Experiment with the order and level of detail, using the samples above as a reference.
A simple way to start would be as follows:
“(Your Company Name) is committed to (How people will benefit) by (What the business does) with a corporate philosophy of (The passion that drives it).”
Adapting Dole Food Company, Inc.’s mission statement, we would have:
“Dole Food Company, Inc. is committed to supplying the consumer and our customers with the finest, high-quality products by leading the industry in nutrition research and education with a corporate philosophy of adhering to the highest ethical conduct in all its business dealings.”
Come up with a couple of variations and set them aside for a day or so. Then come back and see if any of them stand out. Read them out loud. Feel free to ask for outside opinions if you can’t decide which one you like best, but make sure you’re asking the right people. Don’t let other people’s opinions sway you away from anything that really resonates with you – or into something that doesn’t.
The bottom line is that your business mission statement should be something you’d be proud to post on your website, print on the back of your business cards and brochures, and have as a ready response when a potential client asks, “why should I work with you?”
Once you’ve made your final decision, type it up in your word processing software and enlarge the font so it takes up the whole page, then print it out. As opposed to your personal mission statement, don’t post your business mission statement in your personal space – like on the fridge – but do make sure it’s readily visible wherever you work on your business. Post it next to your computer. Stick a copy in your briefcase or laptop bag. If you drive a lot for work, print a smaller copy and tape it to the dashboard.
Read it first thing each day as you sit down to work. Keeping your business mission front-of-mind will help you get through some of the daily tasks you may not otherwise be really excited to work on.
Starting A Business 1-2-3
The premier step-by-step interactive training system
for starting your business with confidence and clarity