Following are a few sample mission statements of some well-known businesses. You can see how much they vary both in form and length. However, they are all similar in that they communicate the core mission that the business wants to achieve, reflected in what they do, the benefit to the customer, and the passion that drives the company.
See if you can pick out all three components in each Business Mission Statement. Some are more obvious than others!
“To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”
– Starbucks Corporation
“Dole Food Company, Inc. is committed to supplying the consumer and our customers with the finest, high-quality products and to leading the industry in nutrition research and education.
“Dole supports these goals with a corporate philosophy of adhering to the highest ethical conduct in all its business dealings, treatment of its employees, and social and environmental policies.”
– Dole Food Company, Inc.
“FedEx will produce superior financial returns for shareowners by providing high value-added supply chain, transportation, business and related information services through focused operating companies.
“Customer requirements will be met in the highest quality manner appropriate to each market segment served.
“FedEx will strive to develop mutually rewarding relationships with its employees, partners and suppliers.
“Safety will be the first consideration in all operations.
“Corporate activities will be conducted to the highest ethical and professional standards.”
– FedEx Corporation
Starbucks’ mission statement is extremely simple and slightly lacking with regards to exactly “what the business does” – but they can get away with this because most people already know very well what they do. I’ve included it here as an example primarily because their website goes into detail as to how they live their mission statement every day in the context of their product, their customers, their partners, and more. It may give you some ideas for your own business mission statement. You can check it out here:
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