Before we start the actual goal setting process, we’re going to make sure that your mission and vision meet the criteria for effective goal setting, by running them through the S.M.A.R.T formula, which stands for:

S:        Specific
M:       Measurable
A:        Attainable
R:        Relevant
T:        Timely

Using the S.M.A.R.T formula will enable you to know without a doubt when you have actually reached your goals, fulfilled your mission, and become the ultimate you. We’ll go into this formula much more in-depth when we work on your business goals.

For now, just rework each line of your mission and vision as necessary to include the following criteria, then write each individual “idea” on your “Personal Goals” worksheet as your long-term goals. Make sure that they meet the following specifications:

  1. They must be specific. Instead of “I’ll have a nice house in an good neighborhood,” try “I own a 9000 square foot sustainably-built home on the waterfront of Lake Washington.” The more specific you make your goals, the more you’ll be able to identify with them, and the more likely you’ll be to achieve them.
  2. They must be measurable. Instead of “I’ll be rich,” try “My net worth is in excess of $5 million and my annual personal income is at least $250,000.” Anything that can be put into concrete numbers should be, whether it’s pounds lost, number of people helped, number of animals’ lives saved, or the amount of cash in your bank account.
  3. They must be attainable. It’s one thing to dream big, but another thing completely to shoot for something that has nearly zero chance of actually happening. “I’ll be the first human being to live on the moon” is probably not an attainable goal unless you’re Richard Branson. Far be it from me to quash your dreams, but you’d be better off setting goals that don’t require extremely rare and unobtainable knowledge and resources. Of course, we don’t want to make our long-term goals “too attainable,” or we risk stifling our true potential. The best rule of thumb here is just to make sure that you can envision yourself reaching these goals, not someone else. This is another gut-check item, as opposed to any kind of tangible assessment.
  4. They must be relevant to each other and will ultimately enrich your life. Is there a common theme, or do they seem disjointed and chaotic? There’s nothing wrong with having a variety of interests, and there’s nothing wrong with being altruistic and helping other people. However, it’s so much easier to gain momentum and attain your goals much quicker if they all build upon and support each other, and if you can see and feel the positive results of all your hard work in your own life.
  5. They must be set within specific timeframes. Your Personal Mission Statement is something that you should aim to live by on a daily basis, as opposed to something that you work toward slowly over time, but you can still set a specific date by which you expect to start living it. Your vision is definitely something that requires specific timing, since it is your ideal version of the ultimate you, which is most likely a matter of years away. If not, then go back to the vision exercise in the previous step and create an even better version – one that will take 5-10 years to realize. Push yourself a little, for crying out loud.  🙂

Excerpted from:

Starting A Business 1-2-3
The premier step-by-step interactive training system
for starting your business with confidence and clarity

Module 1: Research and Development