…continued from last week…
Storefront and/or warehouse space
Do you need space to stock and/or display physical merchandise? Do you need a warehouse, a storefront, or both? What are some good locations for your type of operation, where you will have a steady stream of potential customers and passersby will be aware that you exist?
There is so much psychology that goes into choosing the location and appearance of a retail storefront that it is completely outside the scope of this course to even scratch the surface. Luckily, there are only a few situations where you would actually need a brick-and-mortar storefront, and those situations are blatantly obvious.
Likewise with warehouse space; if you will be carrying a large amount of inventory, and it won’t all fit in your garage, then you’re going to need a place to store it. This goes for any physical inventory, whether you’re selling your merchandise online, through direct marketing, or through a brick-and-mortar storefront. For smaller quantities, you may be able to get by with a small self-storage unit, which you can often rent month-to-month. If you have seasonal fluctuations in inventory, you can get a larger storage space in the peak season and a smaller one (or none at all) in the off-season
Starting A Business 1-2-3
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