It is undeniable that the usual mode of advertisement is still a potent tool for businessmen despite the presence of online system. As a matter of fact, even internet businesses such as eBay’s and amazon.com employ and integrate offline forms of marketing. This preference opens the opportunity for starting a promising business in offline advertisement. And for those who are interested to venture on this line of business, I have some of the tips and things you should need and have for a good start.
Although this is something personal, I always consider one’s interest and commitment as necessary in doing any business. Everything follows if one is determine to succeed. Attitude will greatly affect discernment on things crucial in doing business.
For a small set up, you need computer set and specialized printer and printing materials, scanner and your knowledge in Photoshop or any other related application. These tools are responsible for the production of posters, fliers, brochures, and other promotional materials. You could convert your garage or a small space of your house into business office. The feasible target client could be those whom you already know, like your friends and neighbors. From them, they may refer you to others.
Take note than when starting a business with this kind of set up, expect very little profit because you need to offer affordable and cheaper quality service. Otherwise, you’re not going to make it in this industry if you parallel your price to other established businesses. Don’t worry, this is only in the beginning while carving and establishing your name in the industry. One tip to minimize your production cost is to buy your materials on a wholesale basis. Also, be creative to maximize what you have by means of applying the 3 R’s (reuse, recycle, and reduce).
If you’re successful with making brochure and other printed materials, you may expand by including t-shirt printing and promotional giveaways and souvenirs (e.g. umbrellas, pens, cups, accessories and other things with promotional labels). Some of the things you need here are t-shirt printers, compressor for button pins, and others depending on what you will make. Always remember the rule of the thumb, when expanding always make your new offered service affordable.
If your family has one or more vehicles, then turn that one into a marketing vehicle and earn extra income. Offer it as an ad space for rent. Asked clients to post colorful magnetic stickers or you may even provide the ads for your clients. This will definitely attract attention. Knowledge on strategic places or market is necessary with this kind of marketing business so you will know when and where to drive your vehicle. For taxi owners, this is a definitely a good add-on on your income. Make your cabs an advertising transportation.
For those who have the capital to arrest big clients, the principle also applies. Make the products and services affordable but good quality. Usually, the most promising investment would be mass media. These are responsible for creating Informatials, and TV ads. But I would not be discussing the details of this line of marketing due to broadness and complicatedness, which requires more elaboration. But what I could suggest for those who have the capital is to see to it that the offer or service has a unique twist from the existing forms.
Marketing is integral in any line of business. Since you want to engage and play that integral necessity of business, you must be focused and observant in all the events around you as this would gave you the ideas you will need to maintain competitiveness.
Always remember that all things comes from simple. So it is highly suggested to aim for simple beginning and from there you can expand. Take note also that come what may, if you have the passion and correct attitude in this line of business, you will definitely succeed. So try some of those I have listed above. Good luck.