Know your customer’s motivation. It’s one thing to know what your customers want, but even more powerful is knowing where that motivation is coming from.
For example, does the mother want her young daughter to fit in at her ballet class, or does she want her to be a little different and stand out from the crowd? Are they looking for a uniform to match up with other flower fairies, or could it be that they’re entering a competition and mom wants her daughter to look a little different from the other contestants, i.e. getting the judges attention?
Remember it’s not about you. Despite all of the information available at your fingertips, you still need to turn it into meaningful data that you can use to accurately determine what your intended target customer actually wants or needs. Take some time to review the data you’ve collected, looking for patterns and zeroing in your ideal product or service.
Don’t make the mistake of creating a product based on your own needs and not one that is based on solid research. Never, ever make assumptions based solely on your own personal preference or experience.
Starting A Business 1-2-3
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