Find out what’s trending at the moment. What are people spending their money on right now? You can check out what’s currently hot by using survey apps to collect the data you need. These work well, but if you’re on a shoestring budget there’s an even easier way to check the latest trends – by checking out magazines devoted to your niche. Visit:

  • – Choose publications from your favorite categories and devote some time to studying the magazines that cover them
  • Your local supermarkets and bookstores – Spend some time browsing their magazine racks

See what the editor’s picks are. Editors have a reputation to uphold so they will do extensive research before deciding on a product and devoting a page to it in their publication. Pay special attention to any products mentioned in the magazines’ cover stories.

Excerpted from:

Starting A Business 1-2-3
The premier step-by-step interactive training system
for starting your business with confidence and clarity

Module 1: Research and Development