Congratulations! You’ve decided you have what it takes to create your own economy and start your own business – or you’re willing to put in the time and effort to develop the required habits and behaviors. Now it’s time to come up with your own, unique, moneymaking business idea.

You may already know beyond a shadow of a doubt what type of business model you dream of following, but it’s still important to do your homework.

You’ll often hear people online telling you to “follow your passion,” when creating your new business. The trouble with that is that sometimes your passion doesn’t actually pay.

If that’s the case, you may have to abandon your first, simplistic idea (“I want to sell dog accessories”) for a related version – either expanded to be more lucrative or narrowed down to a more specific niche business (“I want to sell my Doggy-Do Hair Styling Kits”).

You definitely need to start a business that you actually enjoy doing, because the fact that you derive pleasure from it may be the only thing that keeps you going at times. But don’t forget that you can’t have a business without customers that are willing to pay for what you’re offering. In the next step, we’ll show you how to find business ideas that fulfill both of these vital criteria.

Excerpted from:

Starting A Business 1-2-3
The premier step-by-step interactive training system
for starting your business with confidence and clarity

Module 1: Research and Development