What do you see in your mind’s eye when you picture your most idealized version of your business? What do you want out of your business? Or better yet, what don’t you want? Think about your current situation. Now write down all the things you would change about it.

What type of work do you want to do – or not want to do? What responsibilities do you want, or not want? What type of people do you want to work with as customers, partners, employees? What type of people do you want to avoid? What hours do you want to work? What “company culture” do you want to create? What products and services do you want to offer? What level of service do you want to offer? Do you want to cater towards serving the largest number of people and becoming a household name? Or do you want to serve an elite niche of uniquely qualified customers? Where would you be located – what neighborhood, city, country? In what type of structure would your business be located – your own home, a luxury high-rise in a major metropolis, a cabin in the woods?

Now refer back to your personal mission, vision, and goals to make sure that you haven’t introduced any conflicts between your business vision and your personal vision.

Your answers to these questions will form the basis of your business vision, your “ultimate business” which will become the target at which all of your business goals will be aimed.

Excerpted from:

Starting A Business 1-2-3
The premier step-by-step interactive training system
for starting your business with confidence and clarity

Module 1: Research and Development