Seeing everything that an OBM can do for you and your business is enough to make your entrepreneurial spirit jump for joy.
Leaving all your daily managerial worries behind and focusing exclusively on your areas of personal genius is exactly what we all strive for, isn’t it?
But are you — and your business — really ready to hire an OBM?
Or should you explore other options?
And what exactly are those options?
If you can answer “YES!” to most or all of the questions below, you’re definitely ready to hire an OBM:
- I am generating at least six figures in annual revenue.
- I have a solid business plan, and I’m following it.
- I have established my primary business model and product / service offerings.
- I have a clearly defined mission statement and ultimate vision for my business.
- I have established short- and long-term goals for my business, with specific dates for their completion.
- I know my target market / ideal customer and how to reach them.
- There’s more work to be done every day than I have time or energy for.
- I’m losing out on business opportunities because I can’t follow up on all the leads that come my way.
- I’m losing out on opportunities in my personal life because I’m so wrapped up in the business.
- I understand the importance of building a team and letting go of the daily management of the business so that I can focus on growth.
- I’m ready to let someone else into the business, and relinquish some control, in order to allow myself and the business more freedom to grow and evolve.
If you answer “no” or have any resistance to any of the above questions, now may not be the right time for you to hire an OBM. You may be better served by hiring a business coach or a virtual assistant (VA).
For example, if you’re not generating at least six figures in annual revenue, an OBM may be out of your budget. In this case, you should look into hiring a VA to take some of the busy-work off your plate so you can focus on growing your business to the six figure level.
If you haven’t established your primary business model and product / service offerings, you may benefit from hiring a business coach who can help you make these decisions and get everything “down on paper” so you have a solid business plan to work from. Likewise with establishing your mission, vision, goals, target market, and ideal customer.
Lastly, if you don’t understand the importance of building a team, or if you’re not ready to relinquish some control and hand over the reigns to someone else, a life coach (or possibly a really good business coach) can help you address these issues. Issues of trust and control are often the hardest to deal with, since they can be so deeply ingrained. They are also the very issues that can prevent you from working successfully with an OBM.
If you decide you are ready to hire an OBM, I’d love to chat!
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